ARBO^® announces its brand refresh

As part of our commitment to taking a forward-focused, dynamic approach to delivering innovative solutions for sealants and facades, ARBO® has begun a wide-ranging brand refresh programme. The move introduces a contemporary new look and feel for the ARBO brand, which aims to showcase our commitment to being a professional, reliable, dynamic partner that the construction industry can trust.

The changes build on a recent busy period of growth and transformation for ARBO. They follow additions to the team in 2023, which have enhanced the expertise at the heart of our business. The changes also come on the heels of the launch of the ARBOShield PRO® range, including the A1-rated self-adhesive EPAM® membrane – which delivers unique high performance, fire-safe building envelopes.

Dave Black, Director of Sales, Technical and Global Export commented: “We are a dedicated and ambitious company, with a solutions-driven approach to supporting customers, and a passion for delivering a better built environment that raises the bar for performance, buildability and sustainability.

“We know our new branding can’t communicate all of that; but it does articulate our commitment to innovation, clarity, accountability and consistency. We aim to make life simpler for specifiers, architects, contractors and all those involved in designing and constructing better buildings. With our new brand identity and colour palette, we are putting in place part of the infrastructure needed to achieve that goal at every touchpoint.”

The changes to the ARBO brand identity follow a makeover for CARLISLE’s branding last year and bring ARBO’s look and feel even closer to the CARLISLE family and styling. Not everything is changing, however, with the iconic ARBO bright and fresh yellow remaining untouched – because some classics are worth keeping!

The ARBO brand refresh will be rolled out as a phased programme throughout 2024, and will affect all aspects of our visual identity, including signage at our sites, packaging, traditional marketing materials such as brochures, adverts and business cards, and digital channels, including our website and social media accounts.

Dave Black added: “2024 has only just begun, and we’re excited about what lies ahead. The construction industry is constantly changing and the changes we’ve made to our brand identity are part of our wider capability for evolving and growing over time.”